BRP Australia is the corporate principal of a stable of lifestyle brands which are iconic in the powersports and marine industries. Their brands include Sea-Doo, Can-Am, Evinrude, Rotax, and Ski-Doo. BRP dealers sell a wide variety of on-road, off-road, marine, and adventure vehicles under these brand banners.
BRP Australia engaged Triple 888 to develop a turnkey website solution which could be used for new and existing dealers to ensure a unified online brand presence. BRP had found that existing dealer websites often had incorrect or outdated information. Consumers of these products generally conduct online research before buying in person and this may have been affecting the consumer buying process. BRP wanted to partner with an agency who could provide ongoing content management to ensure website content is always up-to-date and accurate. Although the client wanted a standard website across the network with content support, they also wanted the flexibility for dealers to manage their own local content on their sites.
Triple 888 planned and developed a turnkey dealer website which could be used and customised across all BRP brands.
This master site was developed first, which then allowed individual dealer sites to be built with a two week turnaround and at an affordable price point.
Triple 888 committed to manage all content and campaign programs to ensure website information is always up to date.
The websites are built to allow dealer access for publishing localised content. This might include upcoming sales, dealer promotions, and demo or event days.