BRP Australia is the corporate principal of a stable of lifestyle brands which are iconic in the powersports and marine industries. Their brands include Sea-Doo, Can-Am, Evinrude, Rotax, and Ski-Doo. BRP dealers sell a wide variety of on-road, off-road, marine, and adventure vehicles under these brand banners.


BRP Australia engaged Triple 888 to develop a turnkey website solution which could be used for new and existing dealers to ensure a unified online brand presence. BRP had found that existing dealer websites often had incorrect or outdated information. Consumers of these products generally conduct online research before buying in person and this may have been affecting the consumer buying process. BRP wanted to partner with an agency who could provide ongoing content management to ensure website content is always up-to-date and accurate. Although the client wanted a standard website across the network with content support, they also wanted the flexibility for dealers to manage their own local content on their sites.


Triple 888 planned and developed a turnkey dealer website which could be used and customised across all BRP brands.

This master site was developed first, which then allowed individual dealer sites to be built with a two week turnaround and at an affordable price point.

Triple 888 committed to manage all content and campaign programs to ensure website information is always up to date.

The websites are built to allow dealer access for publishing localised content. This might include upcoming sales, dealer promotions, and demo or event days.



  • The BRP master website was developed, creating a turnkey template for future dealer websites.
  • Major efficiencies have been created and dealers can now have an affordable, fully functioning and operational website within two weeks of project sign off.
  • Dealers feel confident in the accuracy and relevance of content on their websites and can focus on core business activities.
  • Dealer websites are professional and present a unified brand message across the entire BRP dealer group.
  • The websites have capacity for localised content to be published by individual dealers without changing the overall look and feel of the site.
  • Dealers embraced the opportunity to have a specialised website built for their business. With smaller dealerships having limited resources, this means their online presence, content, and marketing is proactively managed.
  • Triple 888 is now managing 90 dealer websites across Australia, New Zealand and South East Asia.