Melbourne Sea-Doo is a long-standing personal watercraft dealership in Victoria. They sell and maintain Sea-Doo, Can-Am, and Spyder brands and pride themselves on great after sales service.
Leading up their 22nd birthday, Melbourne Sea-Doo wanted to run a birthday competition to increase dealership awareness and vehicle sales. It was to be a 14-day campaign concluding with a weekend of birthday celebrations at the client’s store. The client’s past campaign experience was limited to radio advertising.
The client wanted the campaign to be fun and engaging with a strong focus on driving sales. They set a target of 100 vehicles to be sold during the campaign period.
The campaign would also encompass several competitions including a major prize giveaway of a Sea-Doo Spark.
The Melbourne Sea-Doo team engaged Triple 888 to provide expertise around a digital and social media strategy for the birthday campaign. The project would need to be developed in a way that was straightforward and easy to manage as the client had limited staffing resources and had no previous experience with social and digital advertising campaigns.
Triple 888 developed a comprehensive print and digital strategy for this campaign encompassing visual and written communication.
POS
Designed and printed all creative assets and campaign props for use in-store and during the birthday celebration event.
Web
Designed and developed dedicated web pages for birthday specials and competitions.
eDMs
Planned and scheduled an email marketing campaign to promote the event and special offers.
Social Media
Designed and managed social media ads with strong messaging to promote special offers.
VEHICLES SOLD
IN 2 WEEKS
LEAD GENERATION VIA
SOCIAL MEDIA ADS
CUSTOMER ENGAGEMENT
ON FACEBOOK PAGE
OPEN RATE
VIA EDM
