As part of a global mission to reimagine the way people move, BRP manufactures a range of industry leading brands: Sea-Doo watercraft, Can-Am on- and off-road vehicles, Telwater boats, Rotax engines and Ski-Doo snowmobile.

With each brand comes its own corporate body, dealerships and customers not to mention marketing activities and communications. As a result, BRP ANZ has partnered with 888 for the last 10+ years to synergise and manage their business activities on all their channels. From the corporate level, we work with many different departments in BRP ANZ that include marketing, dealer development, after sales, parts and accessories, customer service, event management, commercial team and HR. From the intricate nature of a corporate company that streams down to a large network of dealers, our main objective is to help the corporates and dealers simplify the way they manage their customers.




  • Corporate events branding and merchandising
  • Corporate branding for both online and at the head office
  • Dealer development systems and tools
  • Dealer development set up and signages
  • Managing and creating marketing collaterals for all key brands campaigns and events and send it to the dealer network


  • Dealer website solution for over 100 BRP dealers
  • Social media management solution for the dealers
  • Managing dealer sales events and promotions both offline and online
  • Developing an ecommerce solution for the dealer network


  • Posting on dealers social media to their customer base and analysing performance
  • Sending EDMs to dealers customer base and reporting on performance
  • Writing engaging blog content for all brands for the dealers customers


Developing a Dealer Network Website Solution for BRP Australia

Discover how Triple 888 planned and developed a turnkey dealer website which could be used and customised across all BRP brands. Triple 888 are now managing 90 dealer websites across Australia, New Zealand and South East Asia.

Developing and Executing an Integrated Marketing Campaign for Melbourne Sea-Doo’s 22nd Birthday

Triple 888 utilised a multi-disciplinary team to execute a comprehensive print and digital campaign to help raise awareness for Melbourne Sea-Doo’s birthday promotions. Strategies included POS promotional material, website integrations, EDMs, and paid social media advertising which was able to generate 55,781 leads.